Harman

Harman is a trusted brand with a long history of making great audio experiences. Still, when they wanted to break into the lifestyle market, Harman knew it was crucial to be legitimate in the eyes of the brand-conscious target consumer.

So Harman looked to us to deliver the message to the media and influencers and build excitement with the press that goes beyond tech with hard-hitting press and reviews.

Public Relations: Over three years, our agency spearheaded a vigorous public relations campaign for Harman, meticulously targeting media outlets with a robust suite of products. We coordinated with Harman's in-house PR team to execute corporate press releases, distribute media samples, and facilitate journalist meetings, achieving our collective objectives.

Our support extended to Harman's presence at CES for three consecutive years, successfully launching over 100 consumer and infotainment products and securing over 20 billion media impressions. Our agency orchestrated prominent events, including the launches of JBL Synchros Headphones and Harman Kardon Omni Speakers, sustaining a two-year partnership with Coachella for JBL, and unveiling the Quincy Jones AKG Headphones in Las Vegas.

Social Engagement: We engineered a highly interactive mosaic photo contest on Instagram in collaboration with JBL and the New York Yankees, significantly boosting awareness for Mariano Rivera's custom headphones and fortifying the brand's connection with the iconic sports franchise.